Generating seasonal
'wow factor'

The Brief:

To generate seasonal ‘wow factor’ and engagement in 16 pre-arranged, pre- xmas sales meetings with key media agency partners.

The Solution:

The delivery of specially commissioned bespoke corporate gift, 4C branded, Croquembouche Xmas tree desserts to London media agencies.

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The challenge was to ensure the fragile towers of Choux pastry puffs and caramel arrived safely at each agency to coincide precisely with the start of each of the 16 meetings! The 3ft high Croquembouch’s were served by the 4C sales teams in branded chefs apron, with a Gallic flourish as instructed by the French Patissier who created them.