Spreading the word for The Metro
"Looks absolutely brilliant. Hope everyone who gets it thinks the same!"
The Brief:
The brief was to make Metro stand out in media agencies and with clients, utilising research titled ‘Power of Office Conversations’.
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The Solution:
Metro is the most read newspaper in terms of monthly reach. The brief was to make Metro stand out in media agencies and with clients, utilising research titled ‘Power of Office Conversations’. This research showed the influence that Metro readers had over office co-workers, when sharing the information they had gleaned from the paper on their morning commute, including weather, sport, politics, news and of course brands!
A desk drop campaign, titled ‘Spreading the Word’ was delivered to key agency and client contacts, containing a range of on-trend spreads, along with key findings from the research to help the sales teams engage with their agency and client partners and present the full research findings.
