The Solution:

Shorts TV is the global home of short movies. The way audiences watch

content is changing and the Shorts TV app was launched to meet this demand.

The challenge for this niche channel is to increase their distribution globally across

a range of providers. With ‘attention economy’ a challenge in the market, the brief demanded distributors quickly understood the benefits the new app technology brings to watching shorts and educating them on the quality of content alongside the commercial opportunity. A highly engaging Desk Drop was developed, featuring a maltese cross format and a promotional short movie contained on an HD video card. A branded ‘Back To The Future’ model car completed the piece.