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The Influencer
Virtual cocktail evening
"just wanted to drop you a note to say how the event went - we had 67% client attendance on the night and they all seemed really engaged and thoroughly enjoyed it."
The Brief:
Give the sales team an engaging and memorable reason to contact their key clients during COVID lockdown.
The Solution:
With ‘well being’ in mind, a selection of fresh growing herbs, together with appropriate spirits, mixers and a cocktail style menu leaflet were collated and sent to key clients homes. Recipients were also invited to a follow up themed, virtual cocktail evening, hosted by a leading mixologist. The event was ‘live’ from his award winning cocktail bar where invitees learnt how to make cocktails using the kit, whilst re- connecting with the influencer sales team.
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